Sam Beeton, major label artist goes direct-to-fan
A
t the age of 22, Sam Beeton is already a veteran of the music industry,
signing a massive deal with Sony Music when he was just 15, with highly
acclaimed releases under his belt, and 7 years of touring and prolific
writing.Despite his successes, and with more major labels snapping at
his heals, Sam has made the bold move to go direct-to-fan, that is,
become an independent artist and take control of his commercial and
creative future.
The direct-to-fan movement is changing the music industry, catalysed by
the ease with which anyone can build a band website on a platform
like d2mondo, and conduct their entire music career - sales, marketing
and fan club - for next to no cost and with no need for technical
skills.
Sam has created his own, innovative approach; A record club, so that
subscribers can receive his latest recording on CD, every month.
Within minutes of launching, the orders were pouring in.
Sam said "The reaction has been incredibly positive. Since I had the
idea to release music this way I've been very excited about it and I'm
sure other artists will soon begin to follow suit. When I finish a new
song, I can send it out that month rather than having to agonise for a
year over track listing, release dates and hairstyles as with
traditional album schedules. And because people have bought into the
record club for a year, I don't have to market each release over and
over. Even putting a new track on Myspace took a lot of telling people
it was there to get it heard. The monthly record club is also a godsend
creatively, as I know there will be an outlet for my work, and I can
strive to make it the very best each month. And of course, I'll be
putting in special bonus tracks and treats for people to hear. And as I
have my fans addresses, I know where to be touring the most!"
Rudy Tambala, CEO of d2mondo, said “Sam is part of the new wave of
artists that view the old music industry as less relevant to their aims
as professional musicians. They’re too well-informed to be hypnotized by
mass media, as entertaining as it may be. Technology is now so
simplified and so cheap that it provides the wherewithal to just get on
and do it; Web and social media are second nature to this generation.
We built d2mondo for exactly this kind of scenario, whereby
ground-breaking artists like Sam see that they have the option to build a
core fan base, cutting out the middleman, selling direct and
controlling their own image and their own message. It’s totally
refreshing. It’s a large part of the future of the emerging music
industry.”
To find out more about Sam Beeton and the record club, click here.
For more information or advice on d2mondo and how to go direct-to-fan, contact us, we’d love to hear from you.
Thanks
The d2mondo team
Posted: 15 November 2010