Warner Music cut costs with d2mondo
The Overtones are a vocal harmony group who
signed to Warner Music in mid-2010 and have been creating quite a buzz ever
since, both in the mainstream media and online. We spoke to Pip Day, Digital Co-ordinator, and he said said one key element in the Overtones online success has been the website. This is what he had to say about using d2mondo.
"The main reason for our decision to work with D2mondo on this was the cost saving. We have effectively built a site with all of the functionality of one we would brief to a web agency but with none of the cost.
The simple CMS allows you to move modules around and add them with ease, so our design is fully customised ….and if we ever needed assistance or wanted some extra function, the d2mondo staff responded promptly and were happy to oblige! A detailed set of tutorial videos were also provided and our digital department had the site up and running in a matter of days.
The CMS is also simple to update, so both management and PR are now regularly updating the site too. Videos and news stories take a matter of minutes to add and the interface allows Metadata to be added on all content seamlessly.
We were also extremely impressed by the platforms CRM functionality. Allowing users to sign up has encouraged interaction on all of the content and we have been able to extract quality data for newsletters and future marketing campaigns.
The finished product is personal and looks akin to any of our websites designed by agencies. The saving on cost has allowed us to run a robust search campaign alongside this website
… we would definitely use this solution again!!"
Check out The Overtones official here.
For more info on d2mondo services email info@d2mondo.com
The d2mondo team
Posted: 29 November 2010